Stairbuilders and Manufacturers Association Advertising.

All members are invited to advertise products or services in accordance with SMA policy in our Newsletter and Annual Membership Directory.

The SMA Newsletter.

“Stairways” is the Stairbuilders and Manufacturers Association official newsletter. The newsletter is distributed quarterly to more than 1000 Stair Industry subscribers via email. It is published in a 600 pixel format compatible with most mobile phones.

2022 SMA Newsletter Member Adverting Rates, Deadlines and Submissions

Ad Size Single Issue 2 Issues 3 Issues 4 Issues
Full Page $385 $635 $950 $1,250
Half Page $200 $335 $495 $645

Ad specs: Please provide ads in high-resolution jpeg file format and sized as follows; Full Page 575 x 750 pixels and Half Page 575 x 375 pixels. E-mail to If you have questions, please call 877-500-5759.

SMA Newsletter Schedule

Issue Anticipated Distribution Date Issue Advertisement Submission Deadline Editorial Deadline
Jan/Feb/Mar Dec. 15 Dec. 1 Dec. 1
Apr/May/Jun Mar. 15 Mar. 1 Mar. 1
Jul/Aug/Sep Jun. 15 Jun. 1 Jun. 1
Oct/Nov/Dec Sep. 15 Sep. 1 Sep. 1

Annual Membership Directory.

The SMA membership directory is published annually in a ~ 6″ x 9″ format with spiral binding that allows it to lie flat for easy desktop reference all year long. It features member contacts, information about our association, and annual events as well as highlighting the year’s StairCraft Award winning projects.

Each member’s contact information is published as downloaded from their online profiles and includes the directory text field describing your products and services.

Keep up to date with all of the latest code changes and design inspirations. No membership required.

Become a Member.

Membership in the SMA is an invaluable resource that allows stair industry professionals of every type to advance their careers through networking, engaging in continuing education, keeping up with changes within the industry, and accessing new products.